A brand guide, also known as a brand style guide or brand book, is a comprehensive document that outlines the visual, verbal, and experiential elements of a brand. It serves as a reference tool for ensuring consistency across all brand communications. A typical brand guide includes sections on logo usage, color palette, typography, imagery style, tone of voice, messaging guidelines, brand values, and sometimes even guidelines for brand experiences. It provides clear instructions and examples to help internal and external stakeholders understand how to correctly represent the brand in various contexts.